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· 분류 : 외국도서 > 경제경영 > 국제경제 > 경제학이론
· ISBN : 9781032321226
· 쪽수 : 570쪽
· 출판일 : 2024-01-23
목차
Table of Contents
List of Photographs and Exhibits
Preface
Acknowledgments
About the Authors
Part One: Introduction to International Business
1.? Competing in the Global Marketplace
2. Strategy and the MNC
Part Two: The Global Context of Multinational Competitive Strategy
3.? Global and Regional Economic Integration: An Evolving Competitive
Landscape
4. Global Trade and Foreign Direct Investment
5. Foreign Exchange Market and Capital Markets
6. Culture and International Business in Emerging Markets
Part Three: The Institutional and Cultural Context of Multinational Competitive Strategy
7. The Strategic Implications of Economic, Legal, and Religious Institutions for
International Business
Part Four: Multinational Operational and Functional Strategies
8. Entry Strategies for MNCs
9. International Marketing and Supply-chain Management for MNCs
10. International Financial Management and Accounting for MNCs
11. Organizational Structures for MNCs
12. International Human Resource Management
13. E-commerce and the MNC
Part Five: Ethical Management in the International Context
14. Managing Ethical and Social Responsibility in an MNC
15. International Entrepreneurship
Photo Credits
Index
