Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management (Paperback)

1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field;  2. Going to Vegas: Licensing Heterotopias and other Field Lessons;  3. Licensing’s Adjacency and Other Lessons They Won’t Teach You at School (But You will Learn at Licensing University®);  4. Licensing Expo Floor Plans: Mapping the Field’s Pathways and Power Plays;  5. Hanging Out in Mickey’s Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field;  6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products;  7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise;  8. Going Global (Vegas Style): Lessons in International Licensing;  9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field