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· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9781032342924
· 쪽수 : 206쪽
· 출판일 : 2024-11-28
목차
1. Luxury Marketing and Sustainability in the South Asian Context
Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri
2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management
Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh
3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry
Lars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach
4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspective
Nadezhda Lisichkova and Cecilia Lindh
5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red Meat
Reyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto
6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal
Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon
7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing study
Nicolas Hamelin and Monica Chaudhary
8. The present and future of the luxury-sustainability paradox
Kevin Teah, Isaac Cheah, and Anwar Sadat Shimul
9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brand
Ting Jin, Wei Shao, and Park Thaichon
10. Luxury marketing within a Chinese consumers’ perspective: Local versus global luxury brand consumption
Ting Jin, Wei Shao, and Park Thaichon
