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· 제목 : Word-of-Mouth in Contemporary Hollywood (Paperback, 1)
· 분류 : 외국도서 > 예술/대중문화 > 영화/비디오 > 참고자료
· ISBN : 9781032357843
· 쪽수 : 228쪽
· 출판일 : 2024-12-18
· 분류 : 외국도서 > 예술/대중문화 > 영화/비디오 > 참고자료
· ISBN : 9781032357843
· 쪽수 : 228쪽
· 출판일 : 2024-12-18
목차
Introduction: What is Word-of-Mouth?
1. Word-of-Mouth and Bourdieu-economics
2. The Package-Unit-Fan System of Hollywood Film Financing
3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing
4. Crowdsourced Cinema and the ‘New’ World of Hollywood Film Distribution
5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition
Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth
