Communicating Food to Children : Linguistic and Socio-cultural Perspectives (Hardcover)

List of figures

List of tables

Introduction

0.1. General Premise

0.2. Literature Review

0.2.1. Food, culture, and media

0.2.2. Socio-cultural factors in food-related communication

0.2.3. Culinary Linguistics

0.3. This book: rationale, structure, intended audience

Reference

Part 1. Food and Children: Representations and Products

Chapter One. Food and Children. An Overview

1.1. General Introduction

1.2. Food for Children: Shaping Identities, Representations and Consumers’ Choices

1.2.1. Marketing Food to Children: selling products and shaping lifestyles

1.2.2. Food in Media for Children: opposing the trend and promoting healthy food choices

1.3. Representing Food to Children

1.3.1. Food in Children’s Literature

1.3.2. The Discourse of Food for Children in Linguistics and Communication Studies

?

References

Chapter Two. Dataset and Methods

2.1. Introduction

2.2. The Dataset

2.3. Organization of the Volume

2.4. Methods of Investigation

2.4.1. Critical Discourse Analysis

2.4.2. Multimodal Discourse Analysis

2.4.3. Corpus-Based Analysis

References

Part 2. Food and Children: Technical Products

Chapter Three. Case Study One: A Critical Discourse Analysis of Gender-Based Stereotypes in Food Blog Recipes

3.1. Introduction

3.2. Critical Discourse Analysis

3.3. The Language in the Kitchen is Gendered: State-Of-The-Art

3.4. The Case Study: Rationale and Dataset

3.4.1. The ‘About Sections’ in Food Blogs

3.5. Analysis

3.5.1. General Observations

3.5.2. The Weelicious

3.5.3. Healthy Little Foodies

3.5.4. My Kids Lick The Bowl

3.5.5. Yummy Toddler Food

3.5.6. Kids Cook Real Food

3.5.7. Happy Kids Kitchen

3.6. Discussion

3.7. Conclusions

References

Part 3. Food and Children: Commercial Products

Chapter Four. Promoting nutritional and socio-cultural values through convenience products: a diachronic, contrastive multimodal discourse analysis of Nutella®’s advertisements as a case study

4.1. Introduction

4.1.1 Convenience Products and a History of Nutella®

4.2. Multimodal Discourse Analysis

4.3. The Dataset

4.4. Analysis

4.4.1. Advertisements in Italian (1964-1969)

4.4.2. Advertisements in Italian (1970-1979)

4.4.3. Advertisements in Italian (1980-2020)

4.4.4. Advertisements in English

4.5. Discussion

4.6. Conclusions

References

Part 4. Food and Children: Institutional Products

Chapter Five. Institutional Communication to Families with Children: Communicating International Guidelines through Digital Booklets and Webpages

5.1. Introduction

5.1.1. The World Health Organization (WHO)

5.1.2. The Food and Agriculture Organization (FAO)

5.1.3. The World Food Programme (WFP)

5.2. Dataset and Method of Investigation

5.2.1. Reference Corpus: Uses and Information

5.3. Quantitative Analysis

5.4. Qualitative Analysis

5.4.1. Key keywords in the WHO Sub-Corpus

5.4.2. Concordance Analysis ? WHO Sub-Corpus

5.4.3. Key keywords in the FAO Corpus

5.4.4. Concordance Analysis ? the FAO Corpus

5.4.5. Key keywords in the WFP Corpus

5.4.6. Concordance Analysis ? the WFP Corpus

5.5. Concordance Analysis of Child/Children in the Orgs Corpus

5.6. Discussion

5.7. Conclusions

References

Conclusions

Index