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· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781032421025
· 쪽수 : 294쪽
· 출판일 : 2024-08-09
목차
Media language
1. Semiotics: Roland Barthes
??????????? Denotation and connotation
??????????? The media’s ideological effect
2. Structuralism: Claude Levi-Strauss
??????????? Binary oppositions
??????????? Binary oppositions and ideological significance
3. Narratology: Tzvetan Todorov
??????????? The three-act ideal
??????????? The ideological effects of story structure
4. Genre theory: Steve Neale
??????????? Repetition and difference
??????????? Industry effects on genre driven content
5. Postmodernism: Jean Baudrillard
??????????? The real and the hyperreal
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Media representation
6. Representation: Stuart Hall
??????????? Media representation processes
??????????? Stereotypes and power
7. Postcolonial theory: Paul Gilroy
??????????? Racial binaries, otherness and civilizationism
??????????? The legacy of empire and English identity
8. Feminist theory: Liesbet van Zoonen
??????????? The female body as spectacle
??????????? Masculinity in the media
9. Intersectionality: bell Hooks
??????????? Interconnected oppression
??????????? Hooks’ call to action
10. Gender as performance: Judith Butler
??????????? Gendered identities: repetition and ritual
??????????? Gender subversion and gendered hierarchies
11. Media and identity: David Gauntlett
??????????? Traditional and post-traditional media consumption
??????????? Reflexive identity construction
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Media industries
12. Ownership Effects: James Curran and Jean Seaton
??????????? Media concentration
??????????? Effects of concentration of media content
??????????? Diverse ownership creates diverse products
13. Regulation: Sonia Livingstone and Peter Lunt
??????????? Citizen and consumer models of media regulation
??????????? Regulation in the globalised media age
14. The culture industry: David Hesmondhalgh
??????????? Maximising profits and minimising risks
??????????? The effects of the internet revolution are difficult to diagnose
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Media Audiences
15. Media modelling effects: Albert Bandura
??????????? Violent behaviours are learned through modelling
??????????? Audiences copy media modelling
16. Cultivation theory: George Gerbner
??????????? Fear cultivation
??????????? Media consumption leads audiences to accept mainstream ideologies
17. Reception theory: Stuart Hall
??????????? Encoding and decoding
??????????? Dominant, negotiated, and oppositional decoding
18. Fandom: Henry Jenkins
??????????? Fan appropriations
??????????? Audiences/producer convergence in the digital age
19. The end of audience: Clay Shirky
??????????? Everybody makes the media
??????????? Everyday communities of practice
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Works Cited
Index
