Sport and the Media : Managing the Nexus (Hardcover, 3 ed)

Part I: Sport Media Foundations,??1. Sport and the Media: A Defining Relationship,??2. The Evolution of the Nexus: Understanding the Game,??3. Issues in Sport Media: Problems and Progress,??Part II: Sport Media Landscapes,??4. The Sport and Media Industries: Meeting the Global Players,??5. Broadcast Rights and Revenue: Putting Up Big Numbers,??6. Sport Media Regulation and Laws: Balancing the Scales,??Part III: Sport Media Professionals,??7. Storytelling in Sport: What Makes News News?,??8. Managing Media for Sport Organizations: Inside the Team,??9. Sport Media Professionals: The Dream Job,??Part IV: Sport Media Strategies,??10. Sport Media Planning and Promotion: The Foundations of Coverage,??11. Sport Media Communications: Feeding the Media,??12. Sport Media Interactions: Working with the Media,??13. Managing Crises and Scandals: Not All Publicity Is Good,??14. Major Sport Event Media Management: Controlling the Chaos