Reading McLuhan Reading (Paperback, 1)

1. Introduction: Reading McLuhan reading (and not reading)  2. Enter through the book shop: McLuhan monograffiti  3. Watching readers reading  4. ‘Good heavens! that’s where I got it!’ McLuhan reads Wyndham Lewis  5. Cliche and repetition: McLuhan understanding modernism  6. Reading Ong reading McLuhan  7. When the medium is war: Marshall McLuhan, media, and militarisation  8. Imagining Marshall McLuhan as a digital reader: an experiment in applied Joyce  9. Afterword: Exit this way: afterward