The Handbook of Personalized Persuasion : Theory and Application (Hardcover)

Part I: Overview? 1. An Introduction to Personalized Persuasion Part II: Recipient Characteristics Involved in Personalized Persuasion? 2. Motivational Message Matching and the Functional Approach to Personalized Persuasion? 3. Affective-Cognitive Matching in Persuasion: Similarities and Differences among Three Intrapsychic Perspectives? 4. Matching Construal Level to Regulatory Scope in Persuasion? 5. Leveraging the Promotion and Prevention System: A Motivational Approach to Personalized Persuasion? 6. Appealing to Morality and Values: A Personalized Matching Account? 7. The Role of Social Identity and Stigma in Matching Persuasive Appeals to People’s Groups? 8. Culture and Personalized Persuasion? 9. Matching the Intervention to its Intended Outcome: Effects of Introducing or Changing Beliefs, Attitudes, and Behaviors? Part III: Domain-Specific Applications of Personalized Persuasion? 10. Using Message Matching Strategies to Promote Health: Opportunities and Challenges? 11. Persuasive Political Targeting? 12. Understanding Effective Consumer Advertising and Word of Mouth via Personalized Persuasion? 13. Why Tailoring Environmental Messages has Mixed Persuasive Benefits: A Narrative Review and Strategic Discussion? 14. Culturally Targeting and Tailoring Educational Interventions to Students’ Identities? 15. Personalized Psychological Intergroup Interventions: A Three-factor Framework? 16. Personalized Matching in the Misinformation Domain? 17. Personalized Persuasion in Digital Media? Part IV: Conclusions 18. Mechanisms of Personalized Persuasion: Multiple Processes, Meanings, and Outcomes? 19. The Present and Future Landscape of Personalized Persuasion?