Creating Value for Leaders : Balancing the Interests of Customers, Employees, Investors, and the Marketplace (Paperback)

Table of Contents Acknowledgements Introduction The Importance of Value Chapter 1: Value What is real value? Creating Value for yourself means Creating Value for others The Impact of Culture on Creating Value The Sense of Value Using Customer’s Bill of Rights to Build a Customer Culture Value of Belonging: the Orphaned Customer Why "What’s In It For Me" Can Kill Value Creation What does being Secure have to do with Creating Value? Creating value, value co-creation and value destruction From Value Grabbing to Value Creating: Lesson for Leaders Is Value Co-Creation Always Necessary The Value Co-Creation Platform Wellbeing and Value Creation: Are they two sides of a coin? Chapter 2: Value Creation Education Example of Value Creation in Education: At the Michener Center, U of Texas, Austin Creating Value with Knowledge Training vs a Learning Mindset in Value Creation Chapter 3: Customer Value What is Customer Value and How Can You Create It? The 8 Principles of Customer Value Creation Some Misconceptions on Customer Value The Memory of Your Experience is More Important Than Your　Experience Customer Value and Customer Satisfaction. Two sides of the same coin? Can Customer Value change Customer Behaviour and vice versa? Don’t give away too much to the Customer Steps in Value Creation Implementation: The Customer Department Customer Value Journey: Making the Journey Easy and Meaningful Creates Value Customers as Ambassadors How SME’s benefit by Creating Value for Customers: a case　study Does a Customer Seek Customer Experience? Customer Centric Circles, the Self-Directed Approach to Service and Mindset Changes Ease and Simplicity Creates Experience and　Value Chapter 4: Customer Value Starvation AIR INDIA, WHITHER GOEST THOU AND TATA: How to Create Value Adding More Value does not Cost Much; Creating Low Value does Cost You Value Creation Implementation Ideas. Avoid Value Destruction When Zero Defects are the Norms, Why Not Zero Customer Complaints? Nuisance Value: Value Creation or Value Destruction? Value Deprivation Chapter 5: Employee Value Employee Value Added is not what companies think! Value Creation by Employees 8 Tips for Value Creation for HR Professionals: Become Line Managers Employee Journey Using Employees to Build Market Place Foresight and Value Creation Do Specialists create more value than Generalists? Chapter 6: Businesses and Institutions Value Creation is Output / Input Are Companies Loyal? The real sources of value: Assets and Performance Value Creation and Destruction in Customer Value Constellations 4 Types of Companies: My Learnings from Value Creation 9 Reasons Why your Company Isn’t Creating Value Building Silos or Breaking Silos? Internal Customers is a Flawed　Concept! Management by Creating Value Does Value Creation Need Financial Incentives? Companies Misunderstand Price The Case for Value Creation Centres: Value Councils go beyond Pricing Councils and Innovation Councils Journey of a Customer Value Creation Evangelist: From Companystan to Customerstan Chapter 7: Profits and Value How the Pure Profit Motive Destroys Value The Great Balancing Act: YOU CAN TIP THE BALANCE! Increase Profits Death of Profit:　Customer Power Requires a Mindset Change to Improve Customer Retention and Profits Value Added Stories to Increase　Price How Economics Creates　Value Chapter 8: Value Destruction The Ukraine War Showcases Value Destruction and Learning From It Look at Value Destruction to Create More Value Co-Destruction Value Destruction: Non-Value-Added Tasks Destroy Value Will Value Destruction Ace Value Creation? Big Brother: Google, Apple and Microsoft Power And Value Money and Power: Motivators of Conscious or Unconscious Value Destruction Chapter 9: Leaders, Executives and Value Creation Value Creation and Leaders To Create More Value, Leaders Should Not Always Lead Fear: Value Creator or Value Destroyer for Leaders Trust Creates Value Should Creating Value be part of Leadership and Education Why Leadership-Development Programs fail: A Contrarian View Why Training Does Not Create Great Leaders? The Leadership Skill of being able to Unlearn: Create Value through Unlearning Are You a Value Creator or A Value Taker? The Chief Creating Value Officer Value Creation Implementation Ideas. Avoid Value　Destruction Chapter 10: Transformation and Value Creation Value Creation for Transformational Growth of an Organization Transforming companies through Value Creation not Value Destruction: The Balancing Act Chapter 11: Purpose and Value Creation Our Purpose in Life The Purpose of a Company defined by the World Economic Forum Why Purpose Creates Value What is Value Creation and the new Purpose of a Company? Chapter 12: Sustainability and Value Creation Creating Value Through Sustainability Value Washing Chapter 13: Disruption and Creating Value Creating Value in a Disrupted Marketplace Marketing and Disruption Creating Value out of Value Destruction by COVID-19 Chapter 14: Marketing and Value Creation Marketing must Prevent Customer Value Starvation to Increase Profits Can marketing be a value destroyer? Pitching your Value Proposition: How to Focus on what Customers Value De-Commoditizing Commodities: Add Value Customer and Value Migration Value of being Anonymous? Does Planned Obsolescence Destroy Value? My Terms or Yours: What Creates More　Value? Chapter 15: Value Creation and Technology Why Creating Value is a skill needed for the future with AI and　Technology Technology as a Potential Value　Destroyer CIO’s Can Be True Value Creators Chapter 16: Value Creation in Manufacturing Are you adding Value to your Suppliers and Partners? The Supplier Strikes Back Chapter 17: Value and Values Driving Businesses from Values: Values Create Value (And higher profits) Value and VBA Corporate Unconsciousness: a Wakeup　Call Chapter 18: Value Waiting to Happen and Innovation Value is waiting to Happen Appendix A: Short Guide to Customer Value Creation Definitions from the book