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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032472263
· 쪽수 : 334쪽
· 출판일 : 2023-11-30
목차
Part I: Introduction? 1. Business transformations as a social movement? 2. Social dynamics that prevent strategy implementation? 3. This book is for…? 4. Pictures and figures in this Strategy Activation Canvas? Part II: The Strategy Activation Canvas? 5. At a glance? 6. Field of impact: Defining the context? 7. Field of Impact: Accelerating strategy and transformation processes? 8. The activation lie: When activation is not an activation??Part III: The fields of impact of the Strategy Activation Canvas? 9. A guide for practice? 10. Defining the focus: The strategic core? 11. Form a coalition for results: The movement? 12. Putting complexity into context: The narrative and the Big Picture? 13. Accelerate strategy and transformation processes? Part IV: Strategy activation in major corporations ? Thought leaders of a new generation? 14. Baloise Group: Emotions, people and networks ? not processes and hierarchies? 15. Microsoft: Help shaping a new era ? activating Microsoft’s strategic core worldwide? 16 Swisscom: Playful, interactive and fun: “Come and join” at Swisscom? 17. Swiss Re: Agile transformation as a movement ? when HR activates agility? Part V: Outlook? 18. The role of leadership in strategy activation? 19. And it goes on? 20. Digital tools and platforms for strategy activation? 21. Author biographies? 22. Studies and scholarly literature cited














