Think Like a UX Researcher : How to Observe Users, Influence Design, and Shape Business Strategy (Paperback, 2 ed)

1 Setting the Stage - The Seven Deadly Sins of UX Research - Think Like a Detective - The Two Questions We Answer with UX Research - Anatomy of a Research Question - Applying Psychology to UX Research - Why Iterative Design Isn’t Enough to Create Innovative Products - Does your Company Deliver a Superior Customer Experience? - ESSAY 1.1: The future of UX research is automated, and that's a problem ? 2 Planning User Experience Research - Defining Your UX Research Problem - How to Approach Desk Research - Conducting an Effective Stakeholder Interview - Identifying the User Groups for Your UX Research - Writing the Perfect Participant Screener - Arguments Against a Representative Sample - How to Find More Usability Problems with Fewer Participants - Deciding on Your First Research Activity with Users - ESSAY 2.1: Using the cognitive interview to improve your survey questions - ESSAY 2.2: My place or yours: How to decide where to run your next usability test ? 3 Conducting User Experience Research - Gaining Informed Consent from Your Research Participants - What Is Design Ethnography? - Structuring the Ethnographic Interview - Writing Effective Usability Test Tasks - The Five Mistakes You’ll Make as a Usability Test Moderator - Avoiding Personal opinions in Usability Expert Reviews - Toward a Lean UX - Controlling Researcher Effects - ESSAY 3.1: Dealing with difficult usability test participants - ESSAY 3.2: Uncovering user goals with the Episodic Interview ? 4 Analyzing User Experience Research - Sharpening Your Thinking Tools - UX Research and Strength of Evidence - Agile Personas - How to Prioritize Usability Problems - Creating Insights, Hypotheses and Testable Design Ideas - How to Manage Design Projects with User Experience Metrics - Two Measures that Will Justify Any Design Change - Your Web Survey Is a Lot Less Reliable than You Think ? 5 Persuading People to Take Action on the Results of User Experience Research - Evangelizing UX Research - How to Create a User Journey Map - Generating Solutions to Usability Problems - Building UX Research Into the Design Studio Methodology - Dealing with Common objections to UX Research - The User Experience Debrief Meeting - Creating a User Experience Dashboard - Achieving Boardroom Influence ? 6 Building a Career in User Experience - Hiring a User Experience Leader 242 - A Tool for Assessing and Developing the Technical Skills of User Experience Practitioners - Going Beyond Technical Skills: What Makes a Great UX Researcher? - How to Wow People with Your UX Research Portfolio - A Week-by-Week Guide to Your First Month in a UX Research Role - The Reflective UX Researcher - 6.1: Are you a Positivist or an Interpretivist UX researcher?