The Political Economy of European Football : Perspectives from Central and Eastern Europe (Hardcover)

Introduction: The Political Economy of Football,??Part I: Contemporary Themes in the Political Economy of European Football,??1. Club Football and Economic Dynamism in European Regions,??2. The Winner-Take-All Character of European Football’s ‘Superstar Economics’ and the Limited Impact of Financial Fair Play,??3. Key Drivers of Advertising and Brand Communication as Part of 360-Degree Communication in Professional Sport,??4. The Socio-Economic Conditions of Hooligan Violence: 10 Crucial Dimensions,??Part II: The Political Economy of Football in Central and Eastern Europe,??5. Women’s Football in Central and Eastern Europe: Between Ideology, Politics and Economics,??6. Football Economy in Romania: Breaking Away from Socialism, Facing Capitalism,??7. Change and Continuity in the Sponsorship of Polish Football Clubs: The Rise, Fall, and Rise Again of the State,??8. The Corruption Scandal in Polish Football: “It Was Impossible to Be Honest,??9. Alternative Concepts for the Development of a Football Club in East Germany,??10. Branding the Game: An Energy-Drink-Company’s Take on Football,??11. Orban's Big Football Reform: Wings or Shackles?