The Future of Charity Marketing (Paperback, 1)

Introduction?The threats to the existence and effectiveness of the charity sector??1.?Educating for public good: Concepts, Problems and Possibilities for Cultivating Philanthropic Citizenship in Primary Education??2.?What drives individuals to initiate donation ? based crowdfunding appeals? An application of the charity disintermediation typology?3.?Choice, impact, fun, repeat! Exploring the current state and future opportunities of youth volunteering??4.?Preparing for Gen- Z philanthropy??5.?Navigating uncertainty: social media marketing in an ever-changing landscape??6.?A guide to utilising artificial intelligence to increase productivity and efficiency: transforming keyword analysis and SEO??7.?Donating via the Digital Domain: A 360? of the Online Charitable Giving Landscape??8.?Recruitment Marketing in Charities ? challenges and opportunities.??9.?Pathways to Progress: The Social Impact Chain in Charitable Sector Evaluation??10.?Let’s get social: why charities need to consider the social enterprise trading model.??11.?Changing Course: American Arts Nonprofits, Inertia, and Place-Based Marketing??12.?Churches in the UK as heritage charities and places of community partnership??13.?Envisioning the role of ‘place’ in charity marketing and nonprofit brand identity??14.?What a Waste! How Charities Can Help Use Food Wisely??15.?Theorising Peace Marketing for Not-for-Profit Organisations- a remedy for community cohesion