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· 제목 : Strategy in Context : A Multidimensional Approach to Strategic Management (Paperback)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032510309
· 쪽수 : 246쪽
· 출판일 : 2024-10-24
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032510309
· 쪽수 : 246쪽
· 출판일 : 2024-10-24
목차
1. Introducing the Strategy Concept, 2. Thinking Strategically and the 'Why' of Strategy, 3. Macro and Industry Contexts, 4. Industry Contexts - the 'where' of strategy, 5. The 'how' of Strategy: resources, capabilites and culture, 6. Protecting Resources and Capability Advantages, 7. Overcoming Inertia to Change Capabilities, 8. Organisational Learning, Ambidexterity and Strategic Innovation, 9. Making the Value Proposition a Viable Business Model, 10. The 'What' of Strategy: Viable and Valuable Strategic Alternatives, 11. Evaluating the 'What' of Strategy, 12. Strategic Contexts: When Specific Circumstances Matter
