Understanding Communication Research Methods : A Theoretical and Practical Approach (Hardcover, 4 ed)

Section One: Research Paradigms??1. Introduction and Ethics? 2. The Social Scientific Paradigm? 3. The Interpretive Paradigm? 4. The Critical Paradigm James P. Dimock??Section Two: Research Design??5. Data? 6. Evaluating Research ? Warrants? 7. Hypothesis and Research Questions??Section Three: Research Methods??8. Ethnography? 9. Interviewing? 10. Focus Groups? 11. Content Analysis? 12. Discourse Analysis Margarethe Olbertz-Siitonen??13. Surveys? 14. Descriptive Statistics? 15. Inferential Statistics? 16. Experimental Design? 17. Mixed Methods Malynnda Johnson??18. Rhetorical Criticism? 19. The Process of Critique James P. Dimock??20. Methods of Performance Desiree D. Rowe and Michael Tristano, Jr.?

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