Qualitative Research in Marketing and Management : Doing Interpretive Research Projects (Paperback, 3 ed)

Foreword.? Introduction.?Part 1: Doing qualitative research projects? 1. Qualitative research projects: interpreting data? 2. Deciding on the topic and?designing the project? 3.?Writing high quality research projects- from description to critique??4. Gathering and interpreting qualitative data sets 5. Sociological paradigms and research philosophy Part 2: Working in theoretical traditions of interpretive research? 6. Practical existential phenomenology for student researchers? 7. Ethnography?and associated methods- Digital ethnography; autoethnography; practice theory; assemblage theory? 8. Literary?theory and qualitative research- the analysis of text, narrative and stories? 9. Critical?research: Power, ethnicity, gender? 10. Critical discourse analysis