Gender and Popular Visual Culture in India : ‘Benevolent’ Sexism and Disguised Discrimination (Paperback)

Foreword Introduction Part 1: Evolving Sexism 1. Introduction to Part 1 2. New Wine in Old Bottles: Benevolent Sexism in the Indian Popular Visual Media 3. Wolf in Sheep’s Clothing? Sexism in Fourth-Wave Feminism 4. Feminine Materiality and Masculine Narratives in Gaming 5. Androcentrism and Gender Stereotyping in Matrimonial Advertisements Part 2: Characterising Contemporary Feminist Cultures 6. Introduction to Part 2 7. Fourth-Wave Feminism: World View and the Indian Context 8. Gendered Memes: Stereotypical Representations to Agentic Counter-Conduct 9. New Dimensions in Relationships: Portrayal of the Culture through Cinema 10. Cinema for Change: Feminist Impressions in Heroine-Centric Plots Part 3: Indian Media and Sexism 11. Introduction to Part 3 12. Female Politicos in Indian Web Series: The Politics of Portrayal 13. Does Sexism Still Sell? Bigotry in Advertisements and its Effect on Body Image and Buying Behaviour 14. Sex Workers and Bollywood: A Study of Misrepresentations and Blurred Lines 15. Women and Emergent Agency in Hindi Partition Cinema 16. The Men and the Media 17. Conclusion