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· 제목 : Greener Products : The Making and Marketing of Sustainable Brands (Hardcover, 3 ed)
· 분류 : 외국도서 > 경제경영 > 그린 비즈니스
· ISBN : 9781032579870
· 쪽수 : 302쪽
· 출판일 : 2024-08-21
· 분류 : 외국도서 > 경제경영 > 그린 비즈니스
· ISBN : 9781032579870
· 쪽수 : 302쪽
· 출판일 : 2024-08-21
목차
Section I: The Case for Greener Products. 1. Introduction.? 2. Market Drivers for Greener Products.? 3. Regulatory Drivers for Greener Products. Section II: Making Greener Products.? 4. Greener Product Design Examples.? 5. Sustainable Innovation and Tools for Product Sustainability.? 6. Biodiversity and Natural Captial.??Section III: Marketing Greener Products.? 7. Green Marketing.? 8. Consumer Interest in Green Purchases?Continues to Grow.? 9. Marketing Green: Best Practices from OgilvyEarth.? 10. Aspects of Green Marketing.? 11. Best Practices and Conclusions.?
