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· 제목 : Consumer Culture in Transition : Aesthetic Consumption in China's New Middle Class (Hardcover)
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9781032594347
· 쪽수 : 184쪽
· 출판일 : 2025-12-12
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9781032594347
· 쪽수 : 184쪽
· 출판일 : 2025-12-12
목차
1. Introduction: Reframing Middle-Class Consumption in China 2. Key Theories and Concepts 3. The Evolving Chinese Consumer Landscape 4. Case Study 1: How Interior Designers Cultivate New Spatial Aesthetics 5. Case Study 2: Normative and Communal Learning in Wine Subculture 6. Case Study 3: The Spiritual Experience of Learning to Play the Guqin?7. Conclusion: Implications for Consumer Culture Theory
