Corporate Advocacy : A Strategic Communications Approach (Paperback)

Part I: Context??1.?Introduction to Corporate Advocacy??2.?The Evolution of Corporate Advocacy??3.?Ethics of Corporate Advocacy??4.?Audiences??Part II: Planning??5.?Decision Making??6.?Strategic Planning??7.?Message Development??Part III: Implementation??8.?Marketing Communications??9.?Executive Thought Leadership??10.?Employee Communications??11.?Partnerships??12.?DEI Communications??Part IV: Evaluating and Adjusting??13.?Measurement and Reporting??14.?Managing Uncertainty??