Quantitative Research Methods in Communication : The Power of Numbers for Social Justice (Hardcover, 2 ed)

Author Bios? Preface? Acknowledgments? 1. Foundations and Definitions? 2. Reading and Writing about the Research Literature? 3. Ethical Considerations? 4. Meaning in/and Measurement? 5. Sampling and Representation? 6.?Soliciting Opinions through Survey Research? 7.?Studying Responses through Experimental Methods? 8.?Examining Communication Content in Content Analysis Research? 9.?Calculations and Complexity? 10.?Mixed Methods: Triangulating with Qualitative Research? 11.?Community Partnerships and Participatory Research? 12.?Using Research in Action: Publication, Public Engagement, and Policymaking? Appendices:?Statistical Analysis Guide: Introduction to SPSS and R