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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781032613130
· 쪽수 : 442쪽
· 출판일 : 2025-08-02
목차
PART ONE: FOUNDATIONS OF POLITICAL COMMUNICATION??1. Introduction? 2. Defining and Understanding Contemporary Politics? 3. Defining and Understanding Political Communication? 4. Philosophy, Democracy, and Political Communication??PART TWO: POLITICAL COMMUNICATION CONCEPTS AND EFFECTS??5. The Scholarly Study of Political Communication? 6. Political Socialization, News, and Citizenship? 7. The Political Communication Effects Triumvirate: Agenda-setting, Priming, and Framing? 8. The Partisan Psychology of Political Communication: From Selective Perception to Social Media Effects? 9. Presidential Rhetoric From Television to Tweeting? 10. Understanding the Biases and Underpinnings of Political News? 11. Macro Determinants of Political News??PART THREE: PRESIDENTIAL CAMPAIGN PROCESSES: EFFECTS AND ISSUES??12. Presidential Nominations in the Media Age? 13. Political Advertising and Marketing in Presidential Election Campaigns? 14. Presidential Debates and Postscript