The Cult of Beauty : Gender Discourse in Indian Advertising (Paperback)

1. Is Advertising as Guilty as It Is Made Out to Be??2. What Women Want? The Long and Arduous Journey of Struggle for Gender Equity?3. Gender Insensitivity in Advertising is not a Myth!?4. Some Hope, some Despair! A Medley of Ads?5. From Horse’s Mouth- Straight from the source!?6. The Arrival of Metrosexual Man in the Indian Ad Narrative: Creating New Archetypes?7. Gender mainstreaming in media schools and workplaces?8. Gender Insensitive Laws ? A Global Concern 9. Do self-regulation codes in advertising have enough teeth? Critiquing professional codes of self-regulation 10. Current Discourse on Gender and its Implications 11. Wake-up call for the ad sector ? The New Consumer Protection Act, 2019 12. What next? The Agenda for Tomorrow