How Not to Hate Advertising : A Creative’s Guide to A Long And (Dare I Say) Happy Career in A Remarkably Silly Industry (Hardcover)

Foreword by Jeff Kling. A note on hate. Preface,?Chapter 1. How not to hate advertising.?Chapter 2. How not to hate the creative process.?Chapter 3. How not to hate your own brand.?Chapter 4. How not to hate being the adult in the room.?Chapter 5. How not to hate your current job.?Chapter 6. How not to hate your portfolio.?Chapter 7. How not to hate going freelance.?Chapter 8. How not to hate the way we work now.?Chapter 9. How not to hate the shiny new object.?Chapter 10. How not to hate awards.?Chapter 11. How not to hate yoga and tofu.?Chapter 12. How not to hate other random stuff you never thought you’d hate about advertising.?Chapter 12.5. How to be okay with hating advertising a little.?Acknowledgments