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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781032618746
· 쪽수 : 272쪽
· 출판일 : 2024-10-31
목차
Foreword?Lord Paul Boateng
Introduction:?The Power to Change:?Mastering a Method
1.???? The Power of Scale and Positioning
2.???? Changing the Power of Producers, Farmers and Artisans
3.???? The Power of the Method: A Six-Step Method for Intellectual Property Business Positioning
4.???? The Power of Distinctive Products and the Ugandan Vanilla Case Study
5.???? The Power of Intellectual Property Tools to Improve income
6.???? The Power of Support, Advocacy, Education and Enforcement
7.???? The Power of the Brand: The Maasai Intellectual Property Case Study Intangible Value and Wealth Generation
8.???? The Power of Women’s Owned IP Businesses: WONS of Uganda and South Sudan
9.???? The Power of the Historical Record: Intellectual Property Business is Not New!
10.? The Power of New Directions in Finance: Social Impact Investment
11.? The Power of Scale: From Siloed to Interconnected?? Solutions
