Entrepreneurship, Innovation and Consultancy : A Practical Guide (Paperback)

Introduction 1. Conceptualisation of Ideas 2. Idea Transformation and Market Research 3. Anticipating Challenges and Hedging Risks 4. Business Model and Value Proposition 5. Vision, Mission, Goals and Culture 6. Leadership and Management 7. Strategising: Between Market Entry and Got-To-Market Strategies 8.?Financing a New Venture and Selling to Investors?9. Problem Diagnosis, Problem-Solving Strategies, and Exit Strategies