BTS and Languages : K-pop Transcending Language and Communication (Hardcover)

Introduction??Part 1:?Songs and Lyrics? 1.“Hip-hop boyband” that resonates: How BTS lyrics comfort and empower? 2.?“I got you/You got me”: Transitivity analysis of BTS fan and healing songs? 3.?A corpus-driven genre analysis of BTS lyrics??Part 2: Multilingual Communication? 4.?“I purple you!”: BTS’s ELF and translanguaging practices? 5.?BTS’s and ARMYs’ dynamic translanguaging on social media? 6.?Creative disruption of linguistic hierarchy: “Brilliant, tremendous, and sensational” multilingual communication? 7.?Cultivating uri community: Translanguaging practice in Japanese fan communities??Part 3:?Multimodal Practices and Engagement? 8.?BTS reaction videos as Third Space for identity negotiation? 9. Making space: Mapping the power of BTS pop-up markets? 10.?“Do you want to listen to my Seoul?”: A multimodal discourse analysis of BTS advertisements? Epilogue