The Language of Persuasion in Politics and the Media : An Introduction (Paperback, 2 ed)

List of figures and tables

Preface

Acknowledgements

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Unit 1: Politics and the language of persuasion

Unit 2: But then along came social media …

Unit 3: Evaluation: what’s good and what’s bad

Unit 4: Evaluation by language choice: selection and omission

Unit 5:? Sounding good: Rhetorical effects in action: ‘Liberte! Egalite! Fraternite!’ (but not for all …)

Unit 6: Strategies of persuasion

Unit 7: High-risk tactics. Fooling and insulting your audience. The Garden Path technique

Unit 8: ‘Joined-up’ thinking: propositional and evaluative cohesion

Unit 9: Dirty tricks 1. Really? Caveat emptor!

Unit 10: Dirty tricks 2. Dis/information wars, collusion with tyrants and conspiracy (theories)

Unit 11: The importance of importance marking in persuasion

Unit 12: Metaphors and company: the subtle persuaders

Unit 13: Questions and responses. Softball questions, hardball questions and how to handle them

Unit 14: Humour, irony and satire in politics

Unit 15: The language of referendum campaigns

Unit 16:? The Year of the Six Elections

Conclusion

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Glossary?????????

References

Index