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· 분류 : 외국도서 > 언어학 > 언어학 > 사회언어학
· ISBN : 9781032648248
· 쪽수 : 386쪽
· 출판일 : 2025-07-09
목차
List of figures and tables
Preface
Acknowledgements
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Unit 1: Politics and the language of persuasion
Unit 2: But then along came social media …
Unit 3: Evaluation: what’s good and what’s bad
Unit 4: Evaluation by language choice: selection and omission
Unit 5:? Sounding good: Rhetorical effects in action: ‘Liberte! Egalite! Fraternite!’ (but not for all …)
Unit 6: Strategies of persuasion
Unit 7: High-risk tactics. Fooling and insulting your audience. The Garden Path technique
Unit 8: ‘Joined-up’ thinking: propositional and evaluative cohesion
Unit 9: Dirty tricks 1. Really? Caveat emptor!
Unit 10: Dirty tricks 2. Dis/information wars, collusion with tyrants and conspiracy (theories)
Unit 11: The importance of importance marking in persuasion
Unit 12: Metaphors and company: the subtle persuaders
Unit 13: Questions and responses. Softball questions, hardball questions and how to handle them
Unit 14: Humour, irony and satire in politics
Unit 15: The language of referendum campaigns
Unit 16:? The Year of the Six Elections
Conclusion
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Glossary?????????
References
Index














