Exploring Esports : Players, Fans, and the Esports Industry (Hardcover)

Part I: Esports in Sport Psychology,??1. Introduction to Esports,??2. Parental Involvement, Support, and Pressure for Esports Players,??3. Life Skills Development and Transfer in Esports,??4. Esports Players’ Physical and Mental Wellbeing,??5. Career Transition Out of Esports,??Part II: Esports in Sport Marketing,??6. Understanding Motivations for Streaming and Viewing for Esports Live Streaming,??7. Esports Event Venue Marketing,??8. Esports Fan Behaviour: Multiple Identifications,??9. Sponsorship in Esports,??10. Market Segmentation: Silver Marketing and Women-centric Marketing,??Conclusion