Digital Communication Management : Theories and Practices for a Global and Volatile World (Hardcover)

Foreword? 1. Introduction? 2. Digital Stakeholder Relations and Issues Management? 3. Digital Campaigns and Strategic Communication Planning? 4. Digital Reputation and Expectation Management? 5. Digital Media and Influencer Relations? 6. Digital Marketing Communication and Branding? 7.Digital Content Management? 8. Digital Crisis and Risk Communication? 9. Disinformation and Communication Hijacking? 10. Digital Investor Relations? 11. Digital Internal Communication? 12. Digital Social Responsibility and Sustainability Communication? 13. Behavioral Economics, Data Analytics and Communication Evaluation? 14. Conclusion