Visual Marketing : A Practical Guide to the Science of Branding & Retailing (Hardcover)

1. Introduction: Understanding Visual Marketing Principles to Drive Success? 2. Retailing Disruption: The Changing World of Retail and Why Visual Marketing is More Important than Ever??Part 1: Going Deeper, Underneath the Hood: How We See? 3. Visual Attention is the Gatekeeper to Perception and Knowledge? 4. Creating a Visual Vocabulary: Visual Communication and Visual Analysis? 5. Decision-Making and Modelling Visual Choice? 6. The Power of Visuals to Engage and Boost Memory??Part 2: Translating Visual Principles into Marketing Strategy? 7.?Visual Content Can Elicit Strong Feelings and Social Influence for Advertising and Social Media Campaigns? 8.?Customer Shopping Journey: The Importance of Visual Marketing at Critical Touchpoints? 9.?Packaging is a Canvas to Influence Consumer Perceptions and Increase Purchase Likelihood and Repeat? 10.?Creating a Visual Brand Identity? 11. Conclusion