Sports Business Management : Decision Making Around the Globe (Hardcover, 3 ed)

Part I: Introduction to Sports Business Management? ? 1 Decision Making: A Structured Approach? ? 2 The World of Sports and its Business Ecosystem? ? 3 Global Sporting Bodies, Federations, and Associations? ? Part II: Stakeholders? ? 4 Leagues? ? 5?New Sporting Leagues? ? 6?Professional Athletes and Player's Associations/Unions? ? 7 Clubs, Management, and Valuation? ? 8?Club Player-Side Decision Making? ? 9?College Sports I: Overview and NCAA Decision Making? ? 10?College Sports II: Conference and College Level Decision-Making? ? Part III: Applications? ?11?Sports Engagement:?Live Sport Event Time and Beyond Live Sport Event Time? ? 12 Sport Marketing? ? 13?Sports Sponsorship I:?Strategic Aspects? ? 14 Sport Sponsorship II: Activation, Evaluation & Servicing? ? 15 Athlete Sponsorship, Endorsement, and Branding? ? 16 Sporting Events and Mega-Events? ? 17?Sporting Venues and Other Related Facility Investments? ? 18?Venue-Related Revenue Streams and?Ticket Pricing? ? 19 Sports Gambling, Fantasy Sports? ? 20?Sports Media Part I: A Shifting Landscape with Increasing Consumer Options? ? 21?Sports Media-Part II:??Decision Making by Key Stakeholders? ? 22?Crisis Management