Stats Means Business : Statistics and Business Analytics for Business, Hospitality and Tourism (Paperback, 4 ed)

'1. Numbers in Business: The Basics.? 2. Presenting Data.? 3. Summarising Values of a Single Variable.? 4. Summarising Bivariate Data.? 5. Assessing Risk.? 6. Putting Probability to Work.? 7. Modelling Populations.? 8. Statistical Decision-making.? 9. Statistical Decision-making with Bivariate Data.? 10. The Role of Data in Business Analytics.? 11. Descriptive Analytics.? 12. Predictive Analytics.? 13. Prescriptive Analytics.? 14. Managing Statistical Research.? Appendix 1 - Statistical Tables.? Appendix 2 - Answers to 'Test Yourself' Questions.??