Food Marketing and Labelling : A Practical Guide (Hardcover)

Food Marketing, Labeling, and Technology: An Overview. Evolution of Food Marketing. Consumer Behaviour and Decision-Making in Food Choices. Food Product Development and Innovation.?Branding and Positioning Strategies in Food Marketing. Distribution Channels and Logistics in Food Marketing. Food Advertising and Promotion. Packaging Design and its Impact on Consumer Perception. Pricing Strategies in the Food Industry. Food Labeling Regulations and Compliance. Nutritional Labeling Requirements and Health Claims. Sustainable Practices in Food Marketing. Technology in Food Production and Processing. Ethical and Social Issues in Food Industry.