Artist Entrepreneurship for Life : Making Art Work for You (Hardcover)

Section I:?Today’s Artists and the Big Picture.?Chapter?1. The Lives of Practicing Artists. Chapter?2. What Does an Enduring Art Practice Look Like??Section II:?The Strategic Management Process. Chapter?3.?????????? The Strategic Management Process for Individual Artists. Chapter?4? Understanding Yourself and Your Art Today. Chapter?5.?Envisioning Your Future Self and Art.?Chapter 6. Understanding Your Environment.?Section III:?The Strategies. Chapter?7.?Financial Strategy: How to Get Money. Chapter?8. Financial Strategy: How Money Functions.?Chapter 9.? Financial Strategy: How to Manage Money.?Chapter 10 Marketing Strategy: Product, Place, and Price. Chapter?11. Marketing Strategy: Promotion, Position, and People. Chapter?12. Marketing Strategy: Tactics and Tools. Chapter?13. Human Resource Strategy: Be a Good Boss to Yourself. Chapter?14. Legal Strategy: Business Structure, Contracts, and Copyright.?Section IV:?Action, Reflection, and Resilience. Chapter?15.? Nurturing an Enduring Creative Process

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