The New BJP : Modi and the Making of the World's Largest Political Party (Paperback)

INTRODUCTION

A ‘Jai Sri Ram’ Sticker and a Family Argument: The BJP and a Personal Retracing

PART I

THE HINDI HEARTLAND: LABHARTHEE SAMMELANS, CASTE RE-ENGINEERING, HINDUTVA AND THE WELFARE WHEEL

1. The BJP as the Party of the Village: An Introduction

2. Becoming the Hindi Heartland’s Predominant Rural Party

3. The Caste Game: How the BJP Became the Most Socially Representative Party in UP (Barring Muslims)

4. The BJP’s Political Mobilisation of Welfare: ‘Labharthees’

5. The BJP’s Muslim Model: Hindutva, the Politics of Exclusion and Why the BJP Still Wins Muslim Seats

PART II

COMMUNICATION: WHAT THE BJP FOCUSES ON

AND WHERE IT SPEAKS

6. What the BJP Says: The Changing Patterns of Its Discourse

7. Modi@Digital: Why the BJP Wins on Social Media

8. How the BJP Became the World’s Largest Political Party: Organisational Restructuring and the Use of Digital Technologies

PART III

IDEOLOGY, ECONOMIC THINKING AND GOVERNANCE

9. Roots of the BJP: The Jan Sangh Story

10. When Right Is Left: The BJP’s Economic Model in New India

PART IV

THE UMBILICAL CORD

11. The BJP’s RSS Link: The Foundational Moment

12. The Growth of the RSS

13. What the RSS Says: Issues That Matter the Most to the Sangh

14. The Sangh Parivar and Education: Tribal Communities, Vanvasi Kalyan Ashram and Christian Missionaries

PART V

BEYOND THE DOMINANT NARRATIVE: THE SOUTH, THE NORTHEAST AND WOMEN

15. The BJP’s South Model: The Karnataka Formula

16. Mergers, Acquisitions and the ‘Eight Goddesses’: The BJP’s Northeast Push

17. The Making of a New Women’s Vote: Gender, Politics and Hindutva

CONCLUSION

18 ‘Party of Ram’: A Hindu Suratrana, the Idea of ‘New India’ and Its Global Message

Postscript

Notes

Appendices 1?15

The BJP: A Timeline

Index

Acknowledgements