Media, Women, and the Transformation of Sport : From Title IX to NIL (Hardcover)

Introduction?Pamela J. Creedon??PART I: Title IX and Women’s Sports? 1. Title IX to NIL: Equality and Equity?Pamela J. Creedon and?Laura A. Wackwitz??2. Sports Media and the Enduring Significance of Title IX?Erin Whiteside??PART II: NIL Digital Branding Era? 3. Putting the Image in NIL: How Women’s Collegiate Basketball Players Build Personal Brands?Cara Elizabeth Hawkins-Jedlicka and?Andrea Hall??4. Twitter/X as a Storytelling Tool for Collegiate Women Athletes in the NIL Era?Shannon Scovel??5. Social Media and Student-Athlete Self-Presentation: NIL as a Gendered Experience?Samantha Cary and?Jennifer J. Sterling??6. Advocacy in Women’s Sport: Business Opportunity and/or Political Action??Dunja Antunovic,?Katie Lebel,?Nancy Lough,?Ceyda Mumcu,?Ann Pegoraro,?Kimberly Soltis, and?Nicole M. LaVoi??PART III: Social Issues: Advocacy and Injury? 7. Same Game, New Target: How Anti-Trans Policies Continue to Limit Fair Play?Caraline Feairheller and?Molly Merryman??8. Athlete Injuries and Death: Media Coverage of CTE and Beyond?Julie L. Andsager and?Sharon E. Baldinelli??9. Now What?: Assessing Past, Present, and Future Scholarship on Women Working in Sports Media?Guy Harrison??PART IV: Looking Forward, Looking Back? 10. Messaging with Voice and Body: Women Find a Comfort Zone in Sports?Melissa Ludtke??11. The Deep Three: Athletes, Coaching, and (the Abuse of) Power?Laura A. Wackwitz