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· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781032767406
· 쪽수 : 262쪽
· 출판일 : 2026-02-18
목차
1.Developing tourism routes in urban areas: Dara?ac Cultural District, Izmir.
2.Visitor attractions in emerging markets: World’s largest film city in India.
3.Johnnie Walker Princes Street, Edinburgh.
4.Bringing the message across: Storytelling for meaningful and transformative leisure experiences.
5.Diversifying attraction offers in winter destinations.
6.Selling SNØ to snowbirds.
7.Using social media as a tool for visitor education: A case study of the U.S. National Parks.
8.Cappadocia: Navigating integrated marketing in a fragmented media landscape.
9.Attracting international visitors: The case of Hopi Hari, Brazil.
10.Promoting heritage railways for alternative markets.
11.Projecting visitor capacity of a naval ship museum.
12.Orange alert: Multiple perspectives and conflicting interests during a volcanic emergency.
13.Nature, visitors and conflict: Finding harmony in the Beehive National Park.
14.Fort Fright: Haunted overlay at Colonial Michilimackinac.
15.Crawling through the sewers: Narrative immersion during Halloween.
16.A look at hybrid virtual reality and roller coaster experiences.
17.Up-close koala experiences as a catalyst for visitor conservation action: The case of Lone Pine Koala Sanctuary.
18.“Telling a fresh story”: A business event at the Addo Elephant National Park.
19.Where will the people go?.
20.Small stature, big appeal: The ethical dilemma of little people theme parks.
21.Magic and resilience in an enchanted forest.
