Events and Economic Development : Bridging Theory and Practice (Hardcover)

'Introduction. Introduction.? Section 1. Event-led Destination Development.? 1. (Re)branding a Nation through a Sport Mega-event.? 2. How ‘Dark Mofo’ Transformed Hobart.? 3. Nation-Building and the African Cup of Nations: A Case Study of Cameroon.? 4. Symbolic and Significant: Qatar Delivers a Huge 2022 FIFA World Cup to Propel a Future Legacy of Sporting Events in the Middle East.? Section 2. Commercialising Events.? 5. Buying and Selling Day of the Dead: A History of the Holiday’s Commercialization.? 6. From Rebellion to Revenue: Dance Music Reckonings.? 7. Events and Unhealthy Sponsorship: An Analysis of Euro 2024.? Section 3. Event-led Urban Transformation.? 8. No More Hunger Games: from Olympic Legacy to Liveability Olympics.? 9. Gastrodevelopment and Gentrification: How Food Promotes Urban Development and Displacement.? 10. Liveable Cities and the Infra-ordinary versus the Extraordinary: Commonwealth Games 2022 and Birmingham’s Urban Transformation.? 11. How do Festivals Catalyse Growth in Banyuwangi, Indonesia?.? 12. Australia and the Olympic Games: An Outline of Participation and Games Hosting.? Section 4. Event Bidding and Business Models.? 13. Leaner, Cost-effective, Practical: How the 2032 Brisbane Games Could Revolutionise the Olympics.? 14. Crisis or Transition: Understanding the Wave of Australian Music Festival Cancellations.? 15. Media Events 2.0: How Social Media Developments Impact Event Narratives.? 16. Australian Music Festivals: Is the Current Crisis a Perfect Storm or Passing Shower?.? 17. Esports and the Olympic Games: Hopeless Marriage or Obvious Pairing?.? 18. Are Major Sports Events Worth Hosting? A Closer Look.? 19. The Rugby World Cup: A Major Event in an Odd-shaped World.? 20. Global Migrant Festivals: London Notting Hill Carnival versus the West-Indian American Parade Day.? 21. Commonwealth Games: Civic Sponsorship of Festive Football in Medieval and Early Modern Britain.? 22. The Super Bowl: The Risk of Inauthentic Brand Storytelling.? 23. Socially Responsible Live Music: Do Fans/Consumers Care?? Conclusions and Recommendations.