Interfaith Marketing : A Cross-Religious Approach (Hardcover)

I: Introduction To Interfaith Marketing??1.?Interfaith Marketing: A Neglected Field of Research??2.?Religion As a Subject of Social Science Research??3.?Religion As a Subject of Business And Economic Research??4.?Methodological Problems of Comparative Religion Research? II:? Religion And Religiosity??1.?Main Concepts of Religious Studies??2.?Old And New Religions??3.?World Religions: An Overview? III:? Basics Of Consumer Behavior??1.?Introduction??2.?Religion, Religiosity, And Personality??3.?Religion, Religiosity, And Consumer Behavior??4.?Purchase Motives and Buyer Types??5.?Purchase Decisions??6.?Customer Satisfaction and Likelihood Of Complaint??7.?Customer Loyalty? IV:?Strategic Marketing??1.?Marketing Goals??2.?Standardization Vs. Differentiation??3.?Target Groups? V:? Product Policy??1.?Types Of Benefits??2.?Product Innovation??3.?Product Design??4.?Branding??5.?Product Types??VI:? Service Policy??1.?Forms And Characteristics of Services??2.?Service Businesses??3.?Perceived Service Quality??4.?Managing Service Failures??VII:? Pricing Policy??1.?Attitudes Toward Money and Possessions??2.?Price Fairness??3.?Price Consciousness??4.?Willingness To Pay??VIII:? Distribution Policy??1.?Fundamentals??2.?Market Entry Barriers??3.?Negotiations??4.?Market Entry Strategies??5.?Distribution Channels??6.?Store Management??7.?Shopping Place Preference??IX:? Communication Policy??1.?Communication Goals??2.?Target Groups of Communication??3.?Time And Subject of Communication??4.?Media Usage??5.?Personal Communication??6.?Advertising

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