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· 제목 : Consumer Decision-Making, Analytics and AI (Hardcover, 1)
· 분류 : 외국도서 > 인문/사회 > 심리학 > 산업/조직 심리학
· ISBN : 9781032830445
· 쪽수 : 160쪽
· 출판일 : 2025-06-27
· 분류 : 외국도서 > 인문/사회 > 심리학 > 산업/조직 심리학
· ISBN : 9781032830445
· 쪽수 : 160쪽
· 출판일 : 2025-06-27
목차
1.?Analytics and AI as Exogenous Cognition: A Theory of Cognitive States??2.?The Structure of Exogenous Cognition: How Analytics and AI ‘Thinks’ and ‘Knows’??3.?Consumer Decisions in the Era of Symbiotic Cognition and Surrogate Cognition??4.?Exogenous Cognition, the Nascent Symbiotic Consumer and Zenith Marketing
