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· 분류 : 외국도서 > 인문/사회 > 심리학 > 산업/조직 심리학
· ISBN : 9781032837260
· 쪽수 : 252쪽
· 출판일 : 2024-06-24
목차
Introduction; Part I Approaching Digital Health Communication; Chapter 1 Creating and Capturing Patient Value, LetiziaAffinito; Chapter 2 Digital Health Content Regulations, Guidelines, and Ethics, JohnMack; Part II Understanding the Marketplace and Consumers; Chapter 3 Listening to Patients Can Fuel More Personalized Communication, LetiziaAffinito; Chapter 4 The Emergence of Online Opinion Leaders, JohnMack; Chapter 5 Building a Winning Digital Communication Strategy for Patients, LetiziaAffinito; Part III Designing and Implementing a Patient-Centered Digital Strategy; Chapter 6 Developing an Integrated Marketing Communications Strategy, LetiziaAffinito; Chapter 7 Integrating Digital into Your Marketing Communication Mix, LetiziaAffinito, JohnMack; Chapter 8 Digital Patient Storytelling and Peer-Influenced Marketing, JohnMack; Chapter 9 Measuring the Results of Your Digital Efforts, LetiziaAffinito; Chapter 10 Crowdsourcing and Co-creating for a Patient-Centered Health Communication, LetiziaAffinito;















