Socialize Your Patient Engagement Strategy : How Social Media and Mobile Apps Can Boost Health Outcomes (Paperback)

Introduction; Part I Approaching Digital Health Communication; Chapter 1 Creating and Capturing Patient Value, LetiziaAffinito; Chapter 2 Digital Health Content Regulations, Guidelines, and Ethics, JohnMack; Part II Understanding the Marketplace and Consumers; Chapter 3 Listening to Patients Can Fuel More Personalized Communication, LetiziaAffinito; Chapter 4 The Emergence of Online Opinion Leaders, JohnMack; Chapter 5 Building a Winning Digital Communication Strategy for Patients, LetiziaAffinito; Part III Designing and Implementing a Patient-Centered Digital Strategy; Chapter 6 Developing an Integrated Marketing Communications Strategy, LetiziaAffinito; Chapter 7 Integrating Digital into Your Marketing Communication Mix, LetiziaAffinito, JohnMack; Chapter 8 Digital Patient Storytelling and Peer-Influenced Marketing, JohnMack; Chapter 9 Measuring the Results of Your Digital Efforts, LetiziaAffinito; Chapter 10 Crowdsourcing and Co-creating for a Patient-Centered Health Communication, LetiziaAffinito;