Transforming Big Pharma : Assessing the Strategic Alternatives (Paperback)

Introduction; Part 1 How Pharma Differs and Why This Is Important; Chapter 1 How Pharma Differs; Chapter 2 The Consequences of Extended Timescales; Chapter 3 The Barriers to Getting In and Out of Pharmaceuticals; Part 2 Assessing Management Concepts for the Pharmaceutical Industry; Chapter 4 Assessing the Value of Concepts from Outside the Pharmaceutical Industry; Chapter 5 When Gurus Get It Wrong; Chapter 6 In Search of the Perfect Organization; Part 3 Big Pharma?€?s Strategic Options; Chapter 7 Focussing Down and Diversification; Chapter 8 Diversification: Ebbs and Flows in Enthusiasms; Chapter 9 Mergers and Demergers; Part 4 Where Will New Products Come From?; Chapter 10 Emerging Countries ?€“ Opportunities in Perspective; Chapter 11 What Can We Learn from Japan?; Chapter 12 Prospects for Emerging Countries; Chapter 13 The United States ?€“ By No Means Past Its Peak; Part 5 Prospects for New Products; Chapter 14 Projecting New Product Quantity; Chapter 15 Trends in Attrition Rates; Chapter 16 Trends in New Product Quality; Chapter 17 Projections and Conclusions; Part 6 Getting a True Fix on Prospects; Chapter 18 Underestimating Potential ?€“ A Common Feature of Pharmaceutical Forecasting; Chapter 19 Probing Profitability Estimates; Part 7 Conclusions and Summary; Chapter 20 Assessing the Transformative Powers of Strategies;