Purchasing Performance : Measuring, Marketing and Selling the Purchasing Function (Paperback)

Chapter 1 Introduction; Chapter 2 The Management Role; Chapter 3 The Profit and Loss Measurement System; Chapter 4 Measuring and Improving Buyer Performance; Chapter 5 Measuring Supplier Performance; Chapter 6 Marketing Theory; Chapter 7 Presentation and Selling Skills; Chapter 8 The Practical Application of Marketing and Sales Theory; Chapter 9 Marketing Research Questionnaire ? Sample Questions; Chapter 10 Reverse Marketing; Chapter 11 Body Language (Non-Verbal Communication); Chapter 12 Technology Comes to Our Aid; Chapter 13 Ethics; Chapter 14 Conclusions;