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· 제목 : Strategic Management : A Roadmap for Successful Business Transformation (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032841212
· 쪽수 : 124쪽
· 출판일 : 2024-11-07
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032841212
· 쪽수 : 124쪽
· 출판일 : 2024-11-07
목차
Introduction Part I: The perspectives of strategic analysis 1. The situational and evolutionary perspectives 2. Objective reality and the subjective perspective 3. Strategic analysis: Methodological scheme Part II: The strategic map: The regions, the pathway and the objects of analysis 4. The first region of the map: Today’s firm 5. The second region?of the map: Strategic transformation 6. The third region?of the map: Performance 7. The fourth region?of the map: corporate governance and internal control system 8. The fifth region?of the map: the values and the identity of the firm 9.?Book Overview
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