책 이미지
책 정보
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781032841557
· 쪽수 : 142쪽
· 출판일 : 2024-12-16
목차
Part 1 - Clarity. Why Everyone Loves Great Writing. Chapter 1: Inside a reader’s mind. Chapter 2: What do you want from your writing? Chapter 3: How to make readers chose you. Chapter 4: Creating the best environment and mindset for writing. Part 2 ? Structure. The Nuts and Bolts of Writing. Chapter 5: Planning and intros. Chapter 6: Paragraphs and sentences. Chapter 7: Grammar and punctuation. Chapter 8: Words and meaning. Part 3 ? How to Be an Amazing Writer. You Can Always Get What You Want. Chapter 9: Persuasion, connection, influence. Chapter 10: Finding your writing voice. Chapter 11: Key messages in crisis communications. Chapter 12: The six bricks of an unbeatable argument. Part 4 ? Charisma. A Better Way to Make an Impact. Chapter 13: A Beginner’s Guide to Charisma. Chapter 14: The quest for clarity. Chapter 15: The Power of Business Storytelling. Chapter 16: The human side of AI. Part 5 ? Polishing. Making the diamond shine. Chapter 17: The essential polishes ? editing, revising, proofing. Chapter 18: Summaries and info tables. Chapter 19: Design and visuals. Chapter 20: What is Readability, and how do you get it?
?
?
?
