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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781032857350
· 쪽수 : 202쪽
· 출판일 : 2024-10-23
목차
PREFACE?ABOUT THE AUTHOR?I. PART: STRATEGIC PLANNING?1. STRATEGIC PLANNING by WORKSHOP APPROACH?2. SYSTEMATIC PATTERN of STRATEGIC PLANNING (SSP)?2.1 Investigating Environmental and Internal Conditions?2.1.1 Environmental Analysis?2.1.1.1 Macro-Economic Analysis?2.1.1.2 Competition Analysis?2.1.1.3 Industry Life Cycle?2.1.2. Internal Analysis?2.2 Identification of Competitive Advantages?2.3 Understand Scenarios and Define Opportunities?2.3.1 Scenarios?2.3.2 Opportunities and Threats?2.4 Strategic Objectives, Main Goals and Main Strategies?2.4.1 Strategic Objectives?2.4.2 Main Goals?2.4.3 Main Strategies?3. BRAINSTORMING?4. PREPARATION for WORKSHOPS?5. SAMPLE OUTLINE for STRATEGIC PLAN?6. WORKING FORMS?II. PART: REAL BUSINESS CASES in STRATEGIC PLANNING?7. LOGISTICS CO.?8. PACKAGING MACHINE MANUFACTURER?9. ELECTRONICS SUPPORT SERVICES CO.?10. METAL PACKAGING GROUP?11. INFORMATION BUREAUS?12. PLASTICS PACKAGING CO.?13. PORT MANAGEMENT?14. TUBE PACKAGING CO.?15. VOCATIONAL TRAINING ORGANIZATION?16. BUILDING MATERIALS PRODUCER?17. APPLICATION SERVICE PROVIDER?REFERENCES
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