The Corporate Paradox : Power and Control in the Business Franchise (Hardcover)

List of Figures List of Tables Preface Acknowledgements Introduction 1. Binding firms together 2. Defining what franchising is, its development and scope 3. Explaining how and why franchising works 4. Setting the legal contours of franchising 5. Changing franchisor ownership and its consequences 6. Managing a franchise in a changing commercial environment 7. Conclusions Appendix I Appendix II Appendix III Notes Bibliography Index