Pricing Decoded : How Leading Pricing Practitioners Manage Price to Boost Profits (Paperback)

PART I Price Strategy,?1. Subscription pricing’s success secrets at Alcatel-Lucent, Decathlon, Traton and more,?2. Pricing insights unlocked: the strategic shifts behind Philips Healthcare’s success,?3. Revolutionizing revenue at Google: advanced digital pricing models for SaaS and beyond,?4. How to win with Saas pricing: the case of Workday,?5. Clicks, Cookies, and Campaigns: Navigating Digital Ad Spaces at Google,?PART II Price Setting,?6. Mastering retail pricing at Media Markt: strategies and implementations for competitive edge,?7. The price of innovation: steering through value-based pricing at Assa Abbloy,?8. Artificial intelligence in pricing at Zalando,?9. Price management success across sectors: in retail at Nike vs. in hospitality at Hilton,?PART III Price Realization,?10. Customer Value Management: implementation of value based pricing at Borealis,?11. How Bonduelle and Unilever manage price image for perceived value,?12. Proud Pricing in the facilities management industry at Coor,?13. Terms & Conditions excellence at DHL,?PART IV Price Enablement,?14. Why pricing for consumer goods is different: the case of Asashi,?15. Pricing transformation at Schneider Electric: success factors and key take aways,?16. Building internal revenue management function at Lotte,?17. How to evaluate economic indicator trends to maximize profit and minimize loss with effective pricing at Ahold Delhaize?